ID de réservation
18127364
Quand ?
10th November 2025
Horaire ?
14:00pm - 15:00pm
Notes
SUBJECT/TOPIC: MARKETING
VOCABULARY / EXPRESSIONS
COMMON PROMOTIONAL STRATEGIES
Buy one, get one free (BOGO): you pay for one item and receive a second item free
Contests: customers participate to win a prize
Limited-time offers: promotions available only for a short period
Loyalty schemes: reward programs for returning customers (points, levels, perks)
Regular free information: newsletters, tips, articles that build trust and authority
Seasonal discounts: Christmas sales, Black Friday, summer sales
PURPOSE OF MARKETING STRATEGIES
attract new customers
increase sales
create customer loyalty
build brand awareness
increase engagement
push slow-moving products
encourage repeat purchases
USEFUL EXPRESSIONS
“Driving traffic” = increasing visits to a website
“Generating leads” = attracting potential customers
“Conversion rate” = percentage of people who buy
“Call to action” (CTA) = message encouraging an action (“Sign up”, “Buy now”)
“Market positioning” = how you present your brand
“Target audience” = the group you want to reach
GRAMMAR NOTES
Like + -ING
Customers like receiving discounts.
People like entering contests.
Prefer + noun / -ING
Most clients prefer seasonal discounts.
They prefer getting a clear offer.
Used to + VERB
Brands used to rely only on newspaper ads.
Now they use online and offline strategies.
Passive voice for professional tone
“The offer is valid for 24 hours.”
“Customers are rewarded for loyalty.”
“Discounts are applied at checkout.”
Comparatives / Superlatives in marketing
Limited-time offers are more effective than regular discounts.
Seasonal sales are the most successful campaigns each year.
PRONUNCIATION
Marketing
/ˈmɑːkətɪŋ/
Stress on MAR.
Loyalty
/ˈlɔɪəlti/
Three syllables: LOY-al-ty.
Offer
/ˈɒfə/ (UK)
/ˈɔːfər/ (US)
The “r” is stronger in American English.
Discount
/ˈdɪskaʊnt/
Stress on DIS.
Seasonal
/ˈsiːzənəl/
Three syllables: SEE-zun-uhl.